Twelve South Blog

Origins of the Twelve South BookArc

Twelve years ago, Twelve South introduced our first-ever product, BookArc for MacBook. Since then, BookArc has become the standard vertical stand for Mac users who want the mobility of a notebook with the comfort of a desktop.

Origins of the Twelve South BookArc

Twelve years ago, Twelve South introduced our first-ever product, BookArc for MacBook. Since then, BookArc has become the standard vertical stand for Mac users who want the mobility of a notebook with the comfort of a desktop.

 BookArc for Apple MacBook by Twelve South

 

The inspiration for BookArc came from the desire to use our MacBook in closed-clamshell mode, and move from working hunched over a small laptop screen to enjoying the wide view of a much larger and more convenient external display, all without losing precious desk space.

We are proud of the way we have grown and expanded as a company over the twelve years, and think it speaks volumes to our design ingenuity that by simply switching out a silicon insert, our flagship product continues to be compatible with the latest from Apple. This also allows existing BookArc owners to easily update (instead of upgrade) when a new MacBook is released.

To learn more about the history behind our first-ever Twelve South product, watch this behind-the-scenes clip of our co-founder and inventor of BookArc, Andrew Green, talk about how the BookArc came to be.